Mentality
How do you make decisions when the path is uncertain? Explore the mindset and self-awareness that help you act with purpose, handle setbacks, and keep moving.
Origin
Why Now
We started Their Principles in March by bringing ambitious young people together. Since then, each gathering has helped us understand what people need, which experiences are valuable, and what kind of community we want to build.
October 24 marks the beginning of a more intentional chapter. Principles Forum 001 brings the lessons we've learned into a room where people can meet, hear honest perspectives, and leave with ideas they can put to work.
We're building this from challenges we know firsthand: finding guidance, meeting people who understand your ambitions, and turning the desire to build something into progress.
The Gathering
What Principles Forum Is
Principles Forum is the signature gathering of Their Principles and the primary entry point into our community.
Held quarterly throughout the year, the Forum is a day spent with people at different stages of entrepreneurship. Mentors and fellow attendees share the principles, lived experience, and wisdom behind what they are building, with time to connect and learn from one another.
Speakers
Wisdom From Different Stages
There is much to learn from someone who has spent years building a business. There is also much to learn from a young founder who has taken real risks and built something of their own. Principles Forum brings people at different stages together so you can hear what experience has taught them and what they are learning as they build today.
Established Builders
Learn from the decisions, setbacks, and experience of people who have built businesses over time.
What has held up, and what they would do differently.
Different generations. Different experiences. Different perspectives.
Young Builders
Hear from early stage founders our age who are building in today's market, with firsthand lessons about taking action and finding their way forward.
What they are testing, changing, and learning now.
Saturday, October 24
Schedule
- 10:00–11:00Arrival, coffee & networking
- 11:00–11:30Founder's welcome & opening message
- 11:30–12:15Speaker 01
- 12:15–1:00Speaker 02
- 1:00–1:30Break & networking
- 1:30–2:15Speaker 03
- 2:15–3:00Speaker 04
- 3:00–4:00Optional networking
Speakers
Already wondering who's speaking? We had a feeling. We're keeping you curious a little longer. For now, here's a glimpse of the six pillars guiding the conversations at Forum 001. Each one speaks to a different part of building a business and a life around it.
Operations
A strong idea needs a way to work in practice. Look at the people, systems, and daily choices that turn ambition into a business you can actually run.
Marketing & Growth
Learn how to reach the right people, earn their trust, and use brand, content, and a clear offer to grow something with staying power.
Technology
Technology changes what founders can build, but opportunity also depends on access to people and resources. Explore how innovation and an entrepreneurial ecosystem create room for new businesses to grow.
Education
What if a problem you know firsthand could become a solution for others? See how founders can rethink learning, make it more accessible, and build around a need they understand.
Wellness
Your capacity to build depends on the person doing the work. Consider how to protect your health, energy, and relationships while pursuing ambitious goals.
Community
Beyond the Forum
Principles Forum 001 is the first step into the next chapter of Their Principles. What happens after the event matters just as much as what happens in the room.
We'll share more soon about what we're building for this community. Here are a few of the experiences already taking shape:
- Founder Conversations give members proximity to someone's thinking and experience.
- Company Visits expose them to businesses from the inside — how something actually operates rather than how it looks from the outside.
- Wellness Experiences recognize that sustainable ambition requires the person behind the business to function well too.
- Members Dinners, twice yearly, deepen the relationships themselves. Less programming, more community.
And this is only a glimpse. There is more to Their Principles than a calendar of events; we're building a place for relationships, guidance, and opportunities to grow over time.
Have a question?
Reach out to us on WhatsApp with questions about Forum 001 or to arrange an introductory call.
Message us on WhatsApp